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16.12.2014 - 05:27

How to Propel your Auto Business-A Few of the Effective Marketing Strategies Explored

Quite contrary to general notions, the holiday season has not really witnessed plummeting sales figures in the wake of the economic slowdown. In order to cash in on the high purchasing power of consumers, car dealers should step up their marketing techniques to lure more consumers.

Quite contrary to general notions, the holiday season has not really witnessed plummeting sales figures in the wake of the economic slowdown. In order to cash in on the high purchasing power of consumers, car dealers should step up their marketing techniques to lure more consumers. When it comes to auto dealership businesses, it has been found that owners are not really prepared to market themselves both during bust and boom. So, it is important for them to turn to a few effective tips to ride high on the “holiday” wave.

Ways to promote your auto business during holidays

The business promotion budget generally varies a lot. However, the need to promote the business remains the same. A part of your operating budget must be set aside for advertising purposes.

The Marketing Budget

Firstly, it is very important to let your consumers know that you exist. Even if you do not have the budget to invest in the big 3 (as far as traditional media is concerned) --- Television, Radio and Newspapers, then please consider advertising your website on the popular social media platforms like Facebook, Twitter, Pinterest and the like. Your weekly specials or coupon codes must be promoted in these platforms.

Choose the Perfect Time

Let your website be your “silent marketer”. There are several individuals out there who simply do not have the time to check out websites during regular business hours. Please remember that you can market your business even at 3 a.m. when others are fast asleep. Keep your site updated with the latest car news, articles, blogs and weekly and monthly specials. The cosmetic maintenance of the website should be kept in view as well. A well updated website generally helps you keep your customers engaged.

The Emotional Impact

Consider sending out corporate holiday ecards to strengthen the emotional connect with your clients. No promotional tool (i.e. deals, discounts etc) can actually help you leave an emotional impact like corporate electronic cards. Just think about the days when a simple handmade greeting card literally used to light up the moments of your near and dear ones. You can expect to leave a similar effect on your clients. These cards have retained their appeal till to this day. Just ensure that you are composing unique messages for your separate groups of clients. Make use of the target software system to maintain relevance. It helps you to separate your groups of clients so that you can make cards in accordance with the preferences of your clients. Add a promotional touch by including company logo and website URL. You can also use the back of the card to inform about your upcoming offers to customers.

Make sure that you are coming up with a brilliant post holiday clearances sale offer with your pre holiday sales campaign in order to ensure that your customers are coming back to you.

Conclusion

Make sure that you are following these steps thoroughly in a bid to drum up sales. Besides, these unique strategies, keep a fixed amount of aside for Yellow Page ads--- one of the best platforms for auto detailing business to propel themselves.

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