Vehicle branding – when a vehicle displays a company logo and promotional message – is a very successful way of promoting a business. In recent years, it has also proven to be a great source of additional income for individuals – companies are willing to pay good money to have their logo displayed on vehicles.
Before speeding off into the distance and getting your business or personal vehicle branded, educate yourself on vehicle branding so you know it’s done right. There are a few technical terms and considerations that need to be taken into account.
Getting to know the different types of vehicle branding available is the first step in familiarising yourself with the process. The standard option is vinyl wraps. They’re light-weight and comes with an adhesive back, allowing for easy application. Vinyl wraps are designed digitally, so you can do anything you like with the graphics. Keep it simple or go wild. When you change your mind, the vinyl wrap can very easily be removed.
For dramatic appearances, choose either carbon fibre or chrome vinyl wraps. The carbon fibre lends a 3D effect to graphics, while the chrome gives off a reflective sheen that makes for a luxurious look on the vehicle.
Take things down a notch with a matte vinyl wrap. As the name suggests, this wrap is non-gloss. Smaller changes can also be made with magnetic car signs, window graphics and vehicle lettering. These can still stand out, but they don’t cover as much of the vehicle’s surface.
As pointed out, magnetic car signs, window graphics and vehicle lettering don’t cover the entire car. The same is true for what vehicle branding companies call a “partial body wrap”. This wrap only covers, for instance, a door, the bonnet, or the back of the car.
To make a grand impression, however, opt for a full body wrap. This wrap covers the entire car, so there is no chance that other drivers will miss the brand you’re promoting as you drive by. Perhaps this is too much if you’re doing it on your personal car as an extra income, but it is definitely a viable option for a company vehicle.
There are many things to take note of for the actual branding process. Just two of those are that the car’s paint should be prepped and that all mirrors and mouldings should be removed. It really isn’t an easy task and if it’s messed up, it could be costly to fix. It’s much better to contract a professional to take care of the process for you, from start to finish.
A professional vehicle branding company will also be able to do the design for you and advise on the best material for your needs. They’ll also be able to inform you of special considerations. Say you live in a city close to the ocean, like Cape Town – a professional that does vehicle branding in Cape Town will be able to recommend whether it’s needed to apply a protective coat to prevent moist or salty air damaging the application. The same goes for areas with extreme heat or cold.
Now that you have a better understanding of vehicle wraps, it’s time to head out and find the best vehicle branding company for you. If it’s not for business reasons, but as an extra source of income, do a search on Google to see whether there is someone in your area that offers this service. It’s minimum effort for maximum returns; the reason why vehicle branding is so immensely popular.