Ford to Sponsor Glasgow Commonwealth Games 2014
Automaker Ford has been announced as a sponsor of the 2014 Glasgow Commonwealth Games to be held in July and August.
As part of the sponsorship deal, Ford will be the official automotive partner of the Games and provide more than 1,100 vehicles for the duration of the 11-day sporting event. An estimated worldwide audience of around 1 billion people will be watching the Glasgow Games, providing enormous exposure for sponsors and their brands.
The United States-based Ford Motor Company sells its vehicles in nearly all of the 53 member states that make up the Commonwealth of Nations, a nongovernmental grouping of territories that were once part of the British Empire.
The Ford vehicles will also be used ahead of the sporting spectacular, during the Scottish part of the Queen’s Baton Relay, which is scheduled to take 40 days. The Baton is currently on a 190,000 kilometre international journey and will arrive in Glasgow ahead of the Opening Ceremony.
Ford vehicles to be used are the popular Ford Focus, Ford Tourneo, Ford S-MAX, Ford C-MAX and Ford Galaxy. Ford Electric vehicles will transport members of the Organising Committee during the Games. This, along with the fuel vehicles' low carbon emissions, meets with the event's commitment to sustainability and delivering the greenest Games possible.
The sponsorship agreement reached with Ford also sees the carmaker becoming an Official Partner to the Scottish, English, Welsh and Northern Ireland teams.
The Games' chairman, Lord Smith of Kelvin, said he was "proud" of Ford's involvement in the sporting event while the company's UK chief said Ford was "delighted" to come on board.
Councillor Archie Graham of Glasgow City Council, who is an executive member of the Games, also welcomed the sponsorship arrangement, saying it was "very pleasing" to have such a prestigious company take part.
One of Ford's bestselling models has long been the Ford Fiesta, selling well mover 16 million of them around the world since it was first introduced in 1976. You can check Ford Fiesta stock at Lifestyle.
The 2014 Commonwealth Games in Glasgow will see a total of 70 teams comprising 4,500 athletes from across the Commonwealth competing in 17 sporting disciplines, with 261 medals up for grabs. The organisers say they expect to sell around 1 million tickets during the 11 days of events and some 15,000 local volunteers have signed up to help keep things running.
Other confirmed sponsors for this major sporting event include British Petroleum, which will fuel the Ford vehicles during the Games; Virgin Media; Emirates airline; Southern Energy; and luxury watchmaker Longines.
Ford has a history in sponsoring sporting events, including of the UEFA Champions League. The company employs more than 14,300 people at its facilities throughout the United Kingdom. Another 85,000 people are employed at the company's suppliers and dealer networks.
Ford invests heavily in research and development, particularly in the areas of eco-friendly engines and technologies used in such applications as parking, communications and windscreens, innovations that are used in the entire range of vehicles the company manufactures.
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